The high cost of undervaluing experienced marketing leadership
Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works.
Loren Shumate | Jun 12, 2025 at 9:30 am ETStartups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone.
Loren Shumate | May 20, 2025 at 9:00 am ET