How to align teams early with a strategic event workshop
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.
Lisa Shaw is the founder of Devon Point Group, a content strategy and event marketing partner to global technology and hospitality brands including Citrix, Microsoft, and Starwood. She’s an experienced content strategist with a background in journalism, public relations, media, and community management, and her team’s work has won awards from the Web Marketing Association and the Hospitality Sales and Marketing Association.
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.
Lisa Shaw | Oct 21, 2024 at 11:59 am ETHear from two companies driving engagement and pipeline for months after their events with strategic content.
Lisa Shaw | Jun 26, 2024 at 9:56 am ETUse your event’s valuable content to boost community engagement and position yourself not just as an event organizer but as a strategic partner.
Lisa Shaw | Dec 21, 2023 at 11:05 am ETEvent sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations.
Lisa Shaw | Sep 8, 2023 at 11:01 am ET