How the event-first approach to marketing can maximize research ROI
Having your partners and community shape the research will give you content people want and a built-in audience interested in your events.
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Lisa Shaw's latest articles
How to maximize event ROI using smart budgeting
Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy.
How to align teams early with a strategic event workshop
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.
How small companies make a big splash with event content
Hear from two companies driving engagement and pipeline for months after their events with strategic content.
How to repurpose marketing event content
Use your event’s valuable content to boost community engagement and position yourself not just as an event organizer but as a strategic partner.
How to unlock more value from your event content
Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations.