How smarter measurement can fix marketing’s performance trap
Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free.
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Laurie Miller's latest articles
How to overcome AI challenges in martech to maximize ROI
As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more.
How brands are handling the lack of transparency in major ad platforms
The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics.
How to measure the impact of brand marketing
Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search.