As VP of Marketing for Hawthorne, Karla uses her strong communication, problem solving and product management skills to lead marketing and business development initiatives. She specializes in public relations, event/tradeshow planning and account management. She has worked with numerous clients across industry sectors, including Applica, BLACK+DECKER, Braun, Brother International, Clorox, Gerber Life Insurance, Nikon, Kaz Honeywell, Kreg Tool, Oreck, Procter & Gamble, Transamerica and the US Navy. Before assuming her current role, Karla served in key leadership positions at Hawthorne, including Senior Director of Marketing, Director of Business Development and Corporate Relations and Senior Account Executive. Karla has been recognized for a variety of advertising industry achievements, among them: Electronic Retailing Association Volunteer of the Year and Direct Response Marketing Association/Response Magazine Member of the Year nominee. She has been invited to speak on direct response at the International Home + Housewares Show, InventHelp – INPEX Pitch to the Pros, ERA D2C Conference & Exposition and more. Karla holds a bachelor of arts degree with a double major in mass communications and radio/television from Grand View University. A history buff, Karla volunteers at the Pioneer Log Village for the Midwest Old Threshers and Settlers Association. She also serves as a performance category judge for juniors and seniors competing in National History Day.
It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points.