New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
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John Cosley's latest articles
The Election: More searchers, more opportunities
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
Journey to better paid search ROI with this travel ad copy data
School's nearly out, and it's time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector.
A century of celebrating Mom: smart ad strategies for the mother of all holidays
Want to make the most of your paid search campaigns this Mother's Day? Columnist John Cosley of Bing Ads shares Mother's Day insights for digital marketers.
Why copying campaigns between search engines misses opportunities
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing.
4 Search Advertising Trends To Watch
Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?
New Insights: The Consumer Journey For Electronics
What does the path to purchase look like for those making major electronics purchases? Columnist John Cosley of Microsoft shares key insights from the company's research on the topic.
Best Gift Ever: The Right Data Delivers Holiday Search Campaign Success
It’s that time of year again – brick-and-mortar retailers are already decking the halls, and that endless loop of seasonal favorites pouring out of store speakers can’t be far behind. Hard to believe, but holiday shopping season is just around the corner. Last holiday season, consumers spent $601.8 billion (up 3.8 percent from $592B the […]
In A Mobile World, Not All Mobile Performs Equally For Advertisers
It seems that every time I ride the elevator at my office building, every one of my fellow riders has a mobile device out — checking e-mail, making a restaurant reservation, even booking a trip… Whether I’m at bus stop, in line at Starbucks or dining in the cafeteria, almost everyone I see is peering […]