John Cosley

John Cosley is responsible for Microsoft Search Advertising’s global brand marketing and communications activities, which includes Bing Ads. He has over 15 years of digital marketing experience across a diverse set of industries, including Entertainment, Technology/Software, Advertising, and Creative Services. John has been overseeing search advertising campaigns for over 10 years.

Performance

4 Search Advertising Trends To Watch

Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?

Performance

Best Gift Ever: The Right Data Delivers Holiday Search Campaign Success

It’s that time of year again – brick-and-mortar retailers are already decking the halls, and that endless loop of seasonal favorites pouring out of store speakers can’t be far behind. Hard to believe, but holiday shopping season is just around the corner. Last holiday season, consumers spent $601.8 billion (up 3.8 percent from $592B the […]

Experience

In A Mobile World, Not All Mobile Performs Equally For Advertisers

It seems that every time I ride the elevator at my office building, every one of my fellow riders has a mobile device out — checking e-mail, making a restaurant reservation, even booking a trip… Whether I’m at bus stop, in line at Starbucks or dining in the cafeteria, almost everyone I see is peering […]