Marketing artificial intelligence (AI)
A co-pilot approach to genAI (with prompt examples)
Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows.
Marketing artificial intelligence (AI)
Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows.
Jim Ewel | Dec 6, 2024 at 9:58 am ETMarketing artificial intelligence (AI)
AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real results.
Jim Ewel | Nov 1, 2024 at 9:35 am ETMove beyond isolated AI experiments and adopt strategic frameworks to drive real impact in automation, personalization and business growth.
Jim Ewel | Sep 20, 2024 at 10:03 am ETMarketing artificial intelligence (AI)
Integrate AI into your marketing strategy with these practical, incremental steps that drive real results.
Jim Ewel | Aug 22, 2024 at 10:05 am ETMarketing artificial intelligence (AI)
A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in.
Jim Ewel | Jul 9, 2024 at 9:42 am ETMarketing artificial intelligence (AI)
Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world.
Jim Ewel | May 31, 2024 at 12:01 pm ETMarketing artificial intelligence (AI)
OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing.
Jim Ewel | May 9, 2024 at 9:58 am ETOrganizations thriving with agile practices are applying these five tips to achieve meaningful outcomes that align with their unique needs.
Jim Ewel | Mar 29, 2024 at 10:44 am ET