5 email lifecycle programs you need — and one to drop
Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut.
Contributor
Jaina Mistry's latest articles
The most underrated B2B channel? Your newsletter
Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.
If your webinar attendance is dropping, it’s not the audience’s fault
Webinar attendance is down, but the format still works. Here’s how to fix what’s broken and make your webinars worth watching again.