The secret to building a useful martech stack
Want to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Gene has been a Martech Healer for over three decades, inventing the future while helping organizations and leaders 'Ride the Crest of Change.' A serial entrepreneur since his first newspaper delivery start-up, Gene developed early innovations in social media networks, digital-out-of-home narrowcasting, and SMS mobile marketing. As the principal at Digital Mindshare LLC, a New York-based strategy and marketing technology consultancy, Gene helps clients optimize their martech investments, ensuring maximum returns and strategic alignment.
Want to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.
Gene De Libero | Sep 23, 2022 at 10:00 am ETIn addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration.
Gene De Libero | Aug 19, 2022 at 11:40 am ETHow to be sure you're in the driver's seat, not the vendor.
Gene De Libero | Jun 22, 2022 at 9:16 am ETBefore you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.
Gene De Libero | Apr 22, 2022 at 10:15 am ETDo it right and you increase your chances of successful digital transformation.
Gene De Libero | Mar 14, 2022 at 9:39 am ETAs the need to create remarkable customer experiences continues to explode, it’s time to consider composable solutions.
Gene De Libero | Feb 15, 2022 at 2:07 pm ETSome vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going challenge.
Gene De Libero | Sep 24, 2019 at 12:00 pm ETDo your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you're there.
Gene De Libero | Sep 10, 2019 at 12:33 pm ET