Contributor

Gene De Libero

About Gene De Libero

Gene has been a Martech Healer for over three decades, inventing the future while helping organizations and leaders 'Ride the Crest of Change.' A serial entrepreneur since his first newspaper delivery start-up, Gene developed early innovations in social media networks, digital-out-of-home narrowcasting, and SMS mobile marketing. As the principal at Digital Mindshare LLC, a New York-based strategy and marketing technology consultancy, Gene helps clients optimize their martech investments, ensuring maximum returns and strategic alignment.

Gene De Libero's latest articles

Customer data platform (CDP)

How to ensure the success of your CDP initiative

Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.

Gene De Libero | Apr 22, 2022 at 10:15 am ET

Marketing management

How to unlock the power of your marketing technology

Do it right and you increase your chances of successful digital transformation.

Gene De Libero | Mar 14, 2022 at 9:39 am ET

Customer experience

Reinventing the digital experience platform

As the need to create remarkable customer experiences continues to explode, it’s time to consider composable solutions.

Gene De Libero | Feb 15, 2022 at 2:07 pm ET

Marketing management

How to avoid a marketing technology #Fail

Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going challenge.

Gene De Libero | Sep 24, 2019 at 12:00 pm ET