Integration isn’t a martech problem, it’s an organizational one
If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable.
Contributor
Gene De Libero's latest articles
Digital experience platform (DXP)
3 critical truths about DXP platform selection
Most DXP investment failures stem not from missing features, but broken fundamentals. Consider these truths before inking the deal.
The truth about martech in 2025 and how to make it work for you
AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check.
The hidden costs of martech sprawl and how to overcome them
Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle.
Stop defending your marketing budget — start proving its value
Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.
5 steps to ensure business goals lead your martech strategy
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value.
Why your marketing team needs training, not just tech, in the age of AI
AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential.
How to unlock the power of personalization through edge computing
Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most.
How CX transforms marketing from cost center to revenue engine
Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse.
7 strategies for getting the most from your martech stack
20% of your tools drive 80% of your results, but how do you determine which tools they are?
How to leverage the 80/20 rule for martech efficiency and ROI
Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success.
How martech vendors can navigate the slow death of net-new deals
The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals.
3 more pointers to navigate the confusing martech marketplace
Strategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration.
The great debate: Activity vs. results
Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries.
Unifying projects and products: The power of program management in martech
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth.
Skills-based hiring for modern marketing teams
Modern CMOs must prioritize skills over degrees, building teams skilled in data, technology and creativity for today's dynamic digital landscape.
Aligning martech with your business strategy: Your blueprint for success
Practical insights for CMOs looking to effectively align martech with business strategy in their organizations.
How strategic martech integration drives business growth
Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth.
The CMO’s guide to aligning martech and business strategy
Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth.
Unifying the C-suite: A roadmap for CMO-CTO partnerships
A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations.
Content management systems (CMS)
Destination Drupal 10: A CMO’s roadmap for upgrade success
With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process.
The CMO’s practical guide to personalization
Personalization is more than martech; it's the future of consumer engagement. Amid challenges, the goal remains — genuine human connections.
The martech revolution: Making deeper customer connections in a digital world
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles.
Balancing generalists and specialists: An essential strategy for marketing success
Is it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success.
The innovator’s dilemma: How to future-proof your martech stack
Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape.
How to align B2B sales and marketing teams
Enhance customer experience and drive business success through actionable strategies for marketing and sales alignment.
Marketing technology optimization: The path to peak martech stack performance
Discover how to streamline your martech stack, drive real ROI and improve customer experience.
How to choose the right martech partner: 6 practical tips
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects.
Digital experience platform (DXP)
The truth behind MACH-based DXPs: Benefits, risks and key considerations
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
Marketing in the age of the omnipresent consumer
Here's how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape.
5 steps to reducing martech bloat through API integration
Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.
3 pointers to navigate the confusing martech marketplace
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead.
3 ways to make martech simple again
Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt?
How to avoid the martech black hole and ride the crest of change
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.
The secret to building a useful martech stack
Want to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.
Why martech integration needs more than technical skills
In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration.
5 steps to martech stack success
How to be sure you're in the driver's seat, not the vendor.
How to ensure the success of your CDP initiative
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.
How to unlock the power of your marketing technology
Do it right and you increase your chances of successful digital transformation.
Reinventing the digital experience platform
As the need to create remarkable customer experiences continues to explode, it’s time to consider composable solutions.