Contributor

Eric Dezendorf

About Eric Dezendorf

As a Customer Success Manager, Eric Dezendorf helps clients at Abakus understand where their marketing dollars can be attributed down to a specific display ad -- to help them maximize the effect of their marketing dollars. He works with major automotive companies, hotel chains, retailers, and many other enterprise-level businesses. In his free time you can find Eric on the golf course, at a baseball game, or wailing on his trombone, but always in search of the most effective way to corner the market.

Eric Dezendorf's latest articles

Performance marketing

Adjusting to Google’s ad layout change with attribution tools

Worried about the changes to Google's ad layout? Don't panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps.

Eric Dezendorf | May 25, 2016 at 10:38 am ET

Performance marketing

How To Make Attribution Data Actionable

With so much data at your fingertips and a seemingly infinite number of things to tweak, where do you start? Columnist Eric Dezendorf shares an example that illustrates two basic principles for focusing your efforts.

Eric Dezendorf | Feb 17, 2016 at 10:05 am ET

Marketing technology

Attribution: What’s Next In 2016?

Where is attribution headed in 2016? Columnist Eric Dezendorf describes upcoming innovations that could take your marketing to the next level.

Eric Dezendorf | Jan 27, 2016 at 8:55 am ET

Marketing technology

Getting Attribution-Ready For The New Year

Start your marketing program off on the right foot in 2016. Columnist Eric Dezendorf has some key tips on how to get attribution-ready for the coming year.

Eric Dezendorf | Dec 23, 2015 at 9:15 am ET

Marketing technology

How To Gain Insights And Act On Your Attribution Reports

Once you have your attribution results, how do you successfully apply them to your marketing plan? Columnist Eric Dezendorf outlines several strategies that could work for you.

Eric Dezendorf | Nov 25, 2015 at 9:10 am ET

Marketing technology

Top 5 Tips For Interpreting And Acting On Attribution Reports

With the glut of data available today, measuring the return from your marketing program can be a difficult task. Columnist Eric Dezendorf has some key tactics for tackling attribution reports.

Eric Dezendorf | Oct 28, 2015 at 10:55 am ET

Marketing technology

Why A Baseline Is Essential To Accurate Marketing Attribution

Establishing a baseline for your marketing isn't easy, but columnist Eric Dezendorf explains why it's essential and what you'll need to do it the right way.

Eric Dezendorf | Sep 30, 2015 at 11:00 am ET

Marketing technology

Are You Attribution-Ready?

If you want maximize the return from your marketing programs, attribution is a no-brainer. Columnist Eric Dezendorf has some tips on how to become attribution-ready.

Eric Dezendorf | Sep 2, 2015 at 9:34 am ET

Performance marketing

For Potent Email Campaigns, Timing Is Everything

The time of day at which you send out an email can have a huge impact on whether or not your recipients click on it. Columnist Eric Dezendorf helps you figure out how to test and find that sweet spot.

Eric Dezendorf | Aug 3, 2015 at 10:30 am ET

Performance marketing

Getting Started With Email Testing

Sometimes a simple testing plan is the smartest way to grow and retain your email subscribers. Columnist Eric Dezendorf offers tips on subject line testing, date/time testing, and more.

Eric Dezendorf | Jul 6, 2015 at 9:01 am ET