Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Customer journey orchestration
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews. […]
Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In fact, 70% of consumers now call directly from mobile search, and BIA/Kelsey expects mobile calls to businesses to increase year over year to $162 billion. Isn’t it time to re-imagine […]
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms. It might be time to upgrade to Google Analytics 360. This eBook from InfoTrust will provide you with everything you need to know when considering […]
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses will reach 125 billion in 2018, and jump to 170 billion by 2020. Call analytics play a vital role in establishing the relationship between online […]
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign […]
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena […]
Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often convert in the most convenient and immediate way: by calling. Thanks to smartphones, the volume of call conversions from digital advertising has exploded. Research predicts that calls to US businesses from mobile search, social […]
The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with direct impact on short- and long-term business growth. Download this e-book from Tune to discover: […]
Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search and social ad experts as they explore the advantages of unifying your search and social […]