Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Digital Transformation » Google Cloud announces new machine learning features for enterprise use

Google Cloud announces new machine learning features for enterprise use

Soon you can rent your own machine learning computer. Plus, APIs allow for translations, job matching, entity analysis and more.

Danny Sullivan on November 15, 2016 at 1:40 pm | Reading time: 2 minutes

google-data-tech-analytics2-ss-1920

Are you a big business that’s been thinking you’d like some of that machine learning stuff to help with finding job applicants, doing translation, discovering linkages in data, or maybe building your own knowledge graph? Google’s got new offerings out today to help with those and more.

The news came during a special press event for the latest with Google Cloud machine learning. Here’s a summary slide of everything:

Google Cloud machine learning

Going down the list, Google first announced a way for companies to effectively rent their own machine learning processor next year, a machine learning GPU that’s linked into Google Cloud:

Google machine learning GPU

Yes, GPU as in graphics processing unit. But in these cases, the power GPUs pack with many processors is being repurposed for machine learning rather than gaming needs.

Google promised that data would be kept secure and says there will be per-minute pricing:

cxuzw8_vqaakvyg

Google also announced it has dropped the price on its Cloud Vision API, which allows companies to do things like recognize faces, detect entities (people, places and things) and more:

Google Cloud Vision

The Cloud Language API allows for sentiment and other text analysis:

Google cloud natural language

A new Google Cloud Jobs API is designed to allow companies to better find applicants. Many applicants don’t look for jobs using the words or titles that employers describe openings with. This API has already helped a company like FedEx greatly increase the workers it finds:

cloud-jobs-api

Finally, Google announced a new premium translation tool designed to help enterprises with translation needs:

translation-api

For more, see the blog post that’s up from Google here. Jibe — which is using the jobs API — explains more here. You can also catch up with the news as it was announced through our live blog below.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?
    The latest jobs in martech
    74% of B2B marketers expect budgets to increase next year
    How Cherry Bombe uses email to make customers smile

About The Author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Related Topics

Digital TransformationMarketing ManagementMarketing Operations

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.