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MarTech » Customer & Digital Experience » Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announced

Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announced

Google announces its rival to the Amazon Echo, unveils yet another messaging app.

Danny Sullivan on May 18, 2016 at 12:45 pm

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Today at Google I/O, Google’s annual developers conference, Google announced its new Home voice-activated household assistant, a new Allo messaging app, unveiled a new “Google assistant” platform along with other developments.

We’ll have break out stories on some of the news, which you’ll find below as it appears:

  • Meet Google assistant: A new search platform, rather than a gadget or an app
  • Make room for Google Home, Amazon Echo/Alexa
  • Google announces Firebase Analytics & Universal App Campaigns updates for app developers

See also Google’s blog post with some of the news. Below, our live blog of the event:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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Customer & Digital ExperienceMarketing ManagementPerformance Marketing

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