In OTT video, features are as important as content
Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about.
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Dan Hurwitz's latest articles
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth.
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth.
In the battle for mobile engagement, branded apps hold untapped value
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes.
Video on demand’s future requires an ad model built around the experience
In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion.