In OTT video, features are as important as content
Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about.
Daniel Hurwitz boasts more than 20 years of experience in digital marketing/media, AdTech, EdTech and HealthTech and is well versed in technology solutions to support mobile and video. A start-up specialist, Hurwitz led Sales at Evergage, GoNoodle and MapMyFitness (acquired by Under Armour in 2013). His writing has been featured on publications including PhocusWire, Martech Advisor and SalesTechStar.
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth.
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth.
In the battle for mobile engagement, branded apps hold untapped value
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes.
Video on demand’s future requires an ad model built around the experience
In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion.