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If you’re a B2B marketer, you know that the best practices and tactics for online marketing are similar to B2C — but there are also some very real differences. For example, you wouldn’t necessarily want to buy paid search ads if you’re selling jet engines. Or maybe you would, if you had a tool that […]
Many marketers opt to work with an agency to manage some or all of their digital marketing initiatives. But unless they have established relationships, it’s sometimes difficult to know which agencies are reliable and are a good fit with other key stakeholders in the overall process. Our sister site, Digital Marketing Depot can help if […]
Yahoo announced today it has hired Henrique de Castro, currently vice president of Google’s worldwide Partner Business Solutions group, as chief operating officer (COO). It’s a major role: he’ll be overseeing Yahoo’s sales, operations, media and business development worldwide. According to Yahoo’s press release, De Castro will join the company on or before January 22, […]
IAC, parent company of Ask.com and many other prominent websites, has acquired About.com from the New York Times with a $300 million cash deal, trumping a $270 million offer from Answers.com. Many news sites have reported details of the acquisition, but I want to focus on the implications and opportunities for marketers that much of […]
Reuters is reporting that Barry Diller’s IAC Corp. has apparently trumped a bid from Answers.com to buy About.com from the New York Times company. The New York Times issued a press release a couple of weeks ago confirming it was in negotiations to sell About, but very little other information has surfaced about the potential […]
Today, ICANN “revealed” the contenders for its new class of “generic top level domains“( gTLDs)—the purported salvation for everyone unable to buy, beg or steal a coveted “dot-com” domain, and also hawked as a brilliant new way for brand marketers to further “own” the mental shelf-space of customers. What are they? In a nutshell, the […]
For most of us who work in the frenetic world of online marketing, the work of academic researchers, presented in dry, often stilted papers with tons of citations and scholarly musings is about as interesting as a deep dive into the chemical ingredients of a sleeping pill. But it’s important to remember that some of […]
Is Google facing an angry backlash of users canceling accounts in response to Google’s new terms of service & privacy policy? It will if respondents to a Washington Post poll are a reliable barometer. With more than 14,000 people responding, nearly two-thirds said they would cancel their Google account, with 15% saying no and just […]
The Electronic Privacy Information Center has urged the FTC to investigate Google’s recent integration of search results with personal data, such as photos, posts, and contact details, gathered from Google+ in Google Search results. These changes, Google Plus Your World, “raise concerns related to both competition and the implementation of the Commission’s consent order,” EPIC […]
ICANN, the Internet Corporation for Assigned Names and Numbers, has begun accepting applications for new generic top-level domains (gTLDs), allowing businesses, groups and even governments to request their own private “dot anything” website addresses. There are currently only 20 gTLDs, plus a couple-hundred two-letter country extensions over which ICANN has little control. The addition of […]
While Google is known for its fanciful logos, Bing takes a different approach, using a new, luscious photograph as its entire home page each day. While buttons on the page allow you to go back through photos from the previous week, until now there’s been no way to see more. Microsoft Canada has compiled a […]
SOPA (the Stop Online Piracy Act H.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and other key internet players to police content and take active moves to take down allegedly infringing content. It’s a very broad bill, with many problematic aspects for online marketers. If […]