Marketing artificial intelligence (AI)
Getting the most from your AI investment
Everyone is talking about generative AI, but that may not be the best place to start your AI journey.
Contributor
Carlos Hidalgo's latest articles
4 ways to get more value from your martech investments
Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization.
Replacing your martech? Improved customer experience should be top priority
Here are key considerations to ensure your martech choices deliver better engagement with and experience for customers.
The success elements of marketing-driven growth, Part 3
Explore how successful companies align marketing, sales and customer success at every stage of the customer journey.
The success elements of marketing-driven growth, part 2
Here's how customer-centric content, lifecycle engagement and defined processes help drive organizational growth.
The success elements of marketing-driven growth
The biggest limitation to growth for most organizations is the lack of a defined framework and process on how to grow.
Customer engagement: Moving from value creation to value expansion
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.
Where B2B brands win and lose on customer retention
To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key.
Why B2B brands must focus on orchestrating meaningful customer engagement
Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.