Contributor

Anand Thaker

About Anand Thaker

Anand is an industry leader, builder, and advisor in marketing technology, executive GTM strategies, and related investments. His 18 years of experience span areas of go-to-market strategies, operations, enterprise sales, customer data and experiences, resilience planning, and intelligent systems. Currently, he serves as a confidential special advisor to select performance leaders and growth investors. With over $1B+ in returns, Anand brings a multi-disciplinary background and engages in R&D efforts around identity, motivation, intent, influence, and community decision-making. Anand thrives where people, data, and money intersect, solving complex organizational and customer engagement challenges for executives and investors. He has formulated the right mix of market and customer data, cognitive-enabled solutions, and seasoned judgment for wildly successful leaders. All towards building resilient revenue over time. Anand also has an uncanny knack and reputation for identifying and cultivating rising sales, marketing, and entrepreneurial leaders.

Anand Thaker's latest articles

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Marketing management

How to tune your GTM strategies to cope with budgetary headwinds

The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times.

Anand Thaker | Sep 14, 2023 at 11:28 am ET

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B2B marketing

Go-to-market tactics that won’t work in a post-pandemic world

Going all-in on rapid growth is not the most secure GTM strategy in this "next normal" world.

Anand Thaker | Jul 3, 2023 at 10:33 am ET

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Marketing management

How to use decision intelligence to tackle complex business challenges

DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.

Anand Thaker | Apr 19, 2023 at 2:20 pm ET

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Marketing management

5 ways to find standout CMO candidates

The CMO hiring process can be challenging for both candidates and selection committees. Here are some insights to help you get ahead.

Anand Thaker | Jan 6, 2023 at 11:35 am ET

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Marketing management

MarTech East 2019: Anand Thaker on what’s next for martech in 2020

Moving technology beyond the acquisition of data to driving strategy - and not getting lost in tactics-only thinking - are key challenges we face in the coming year.

Anand Thaker | Oct 1, 2019 at 3:42 pm ET

Customer experience

Anand Thaker on what’s next for martech in 2020

Here are three key themes from MarTech East that will transform marketing.

Anand Thaker | Oct 1, 2019 at 3:10 pm ET

Marketing management

Want to understand a brand’s vision for future growth? Look to the CMO role

As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy.

Anand Thaker | Sep 3, 2019 at 12:02 pm ET

Marketing management

Martech in 2020: Agility, operations and decisioning are vital to success

To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands.

Anand Thaker | Mar 13, 2019 at 8:00 am ET