Ana Gotter

About Ana Gotter

Ana Gotter is a strategic content marketer with over 11 years of experience in SaaS and marketing industries. She specializes in long-form content, and loves breaking down complex and technical topics to make them approachable for readers of all experience levels.

Ana Gotter's latest articles

Marketing artificial intelligence (AI)

How to vet AI tools for marketing: Key questions to ask

Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.

Ana Gotter | Jul 30, 2025 at 3:32 pm ET

Email marketing

How to future-proof your email marketing with BIMI, AMP and AI

Stay ahead of the curve by modernizing your email strategy with BIMI, AMP for Email, and AI. Learn how to improve deliverability, boost engagement, and personalize at scale.

Ana Gotter | Jul 28, 2025 at 6:10 pm ET