Marketing analytics: What it is and why marketers should care
Turn data into growth. Learn how marketing analytics tracks performance, reveals insights, and drives smarter decisions across all your campaigns.
Ana Gotter's latest articles
What is location-based marketing? Target smarter, sell more
Location-based marketing helps you reach the right people, in the right place, at the right time. Learn how it works and how to use it to boost conversions.
Marketing artificial intelligence (AI)
How to vet AI tools for marketing: Key questions to ask
Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.
How to future-proof your email marketing with BIMI, AMP and AI
Stay ahead of the curve by modernizing your email strategy with BIMI, AMP for Email, and AI. Learn how to improve deliverability, boost engagement, and personalize at scale.