How to boost operational maturity with strategic martech selection
Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them.
Amy Strickland is the Principal of the Marketing Operations Consulting Practice at Cella by Randstad Digital. She is a seasoned builder, leader, and transformer of high-performing in-house marketing operations and creative operations teams. She has served companies from Fortune #1 to pre-IPO startup in a broad range of industries from high-end apparel retail to warehouse club retail, and from digital recording to app-based delivery tech. Amy has deep experience building processes and bridges to achieve truly efficient, customer-centric omnichannel marketing. She partners with chief marketing executives to deliver material improvements in speed to market, cost structure, and employee and stakeholder satisfaction. Amy is an active member of the operations community, a mentor to many up-and-coming operations leaders, and a regular speaker at operations events and podcasts.
Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them.
Amy Strickland | Jun 20, 2024 at 1:23 pm ETLearn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations.
Amy Strickland | Mar 25, 2024 at 12:40 pm ETBoost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more.
Amy Strickland | Jan 17, 2024 at 9:50 am ETWhen there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities.
Amy Strickland | Nov 21, 2023 at 12:12 pm ET