Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy
The Business Manager platform is also being updated, but not until later this year.
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Amy Gesenhues's latest articles
More people will turn to their mobile device instead of TV for entertainment in 2019
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready?
Pinterest introduces new conversion features for Promoted Pins and Videos
The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with greater accuracy.
Facebook to replace Exclude Categories with new brand safety ad filters
By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads.
Lush UK bids farewell to social. Will other brands follow suit?
The company claims social platforms are making it harder to talk to customers. Some marketers say it's the wrong move.
To enable digital transformation, PwC set about changing employee mindsets
The company's martech has become exponentially more valuable since introducing new processes to address digital transformation challenges, according to digital services marketing leader Stephanie Feldman.
How the New York Times applied marketing technology to triple subscriptions
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and marketing.
How to wed multiple martech stacks when companies merge
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it work.
Integrate sets sights on event leads with $34M purchase of Akkroo
The app-based platform that captures leads during in-person events and delivers them straight to the sales team.
Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer
Gupta found his engineering background gave him the perspective to shake up the rules of marketing.
Building a marketing operations team from scratch, one year in
Cisco Meraki's marketing ops lead shared the steps she's taken during the past year to hire the right talent for her team and design effective processes.
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace marketers.
2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks
“We collectively learn so much from the way people organize and visualize their stacks," said MarTech Conference Program Chair Scott Brinker.
2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks
“We collectively learn so much from the way people organize and visualize their stacks," said MarTech Conference Program Chair Scott Brinker.
Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer's site to what's on Amazon.
Vimeo bulks up its stock video inventory, giving video marketers access to more footage
Paid members are be able to use the 1,000 stock clips added to Vimeo's Stock Essentials collection without paying extra licensing fees.
First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
The "Why am I seeing this ad?" notification will also name any agencies or marketing partners that worked with the advertiser to create the ad.
What counts as a video view? A refresher on how social platforms calculate video ad views
The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric.
Mobile app ad fraud scheme stuffed banner ads with multiple video players
Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said DoubleVerify.
Pinterest’s new head of engineering brings deep ecommerce experience
Jeremy King led the ecommerce tech team at Walmart and served as VP of engineering at eBay.
Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users
Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the latest updates.
LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures.
How to make old content marketing new again
Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers say.
The secrets to developing a high-performing martech team
Livongo's senior director of growth marketing Patty Spiller says the best martech leaders have four key traits.
Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads
Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted.
Instagram debuts in-app checkout for ecommerce brands
The feature allows users to make purchases without leaving the app.
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
CabinetM reports content marketing technology is the sixth most popular layer within client martech stacks.
Big changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave company
WhatsApp will now be led by Will Cathcart and Fidji Simo, who previously oversaw Facebook's video efforts, will head the Facebook app.
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
The extension of the ads.txt standard is designed to address specific needs of ad-supported apps.
Marketers say they’ll adapt to a changing Facebook
Brands will have to adjust, say marketers, but they see benefits in Facebook's future vision of privacy, messaging.
Facebook testing features that let Pages archive and share Stories
A Facebook spokesperson said the company is always looking to bring more Stories features to Pages.
Facebook to replace relevance score with 3 new metrics in April
Beginning April 30, Facebook is ending relevance scores and shuttering six other metrics.
Twitter hires Google exec to head US agency development
Doug Brodman joins Twitter's after five years on Google's U.S. Agency team.
Facebook lost 15 million users? Marketers remain unfazed
Despite reported declines, advertisers say they aren't seeing an impact on campaigns (and that fixating on audience numbers isn't helpful anyway).
Twitter’s new tool gives video creators insights to boost engagement
The "Everything is Timing" tool gives an aggregate view of when people on Twitter are watching video.
Expect more Instagram branded content ad opportunities in 2019
Instagram says it is encouraged by early testing and advertiser feedback.
Retailers spent nearly 50% of mobile ad dollars in second half of 2018
The retail industry's share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato's recent report.
Pinterest makes Shopping Ads self-serve, launches new Catalogs feature
Merchants will now be able to run Shopping Ad campaigns via Ads Manager.
Meet Unbounce’s drag-and-drop builder for AMP landing pages
The new feature is included in Unbounce's Premium and Enterprise plans.
Amazon’s Project Zero launches to help brands fight counterfeiters
The program is being introduced on an invite-only basis, offering sellers both automated and manual protections.