Contributor

Amanda Farley

About Amanda Farley

Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

Amanda Farley's latest articles

competitive-research-ad-chart-screensnap

Performance marketing

Welcome to the Golden Age of competitive research

One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention.

Amanda Farley | May 14, 2019 at 8:05 am ET

Performance marketing

What happens post-conversion? It’s time we figure it out, together

The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion.

Amanda Farley | May 10, 2019 at 8:00 am ET

Marketing management

Why agencies are feeling ‘meh’ about automation

Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI right now.

Amanda Farley | Mar 7, 2019 at 12:05 pm ET