Alistair Dent

Alistair Dent is the Head of Product Strategy at iProspect, the UK's largest performance agency. Working closely with media owners, technology platforms and clients, Alistair ensures that the right digital strategies are in place to improve performance. Alistair speaks and writes about paid media on a regular basis, and has written for Search Engine Watch, Search Engine Land, Econsultancy and The Drum, as well as speaking internationally at SMX, SES, PPC Masters, Ecommerce Expo and Internet World.

Performance

What Google’s New Layout Means For Search Marketers

Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.

Management

What CMOs Need To Know About Demand Side Platforms (DSPs)

A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display.