Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display.
Columnist Alistair Dent explains the ins and out of third-party data and how — when used the right way — it can help marketers gain powerful customer insights.
Second-party data is something you don't hear about often. In part three of his multi-part series on the data landscape, columnist Alistair Dent takes a look at what second-party data is and how you can use it.
Contributor Alistair Dent brings us part two in a multi-part series exploring the data landscape, what it means for marketers, and what you can do yourself.
Think big data is only for big companies? Columnist Alistair Dent demystifies the buzzwords and explains how even scrappy smaller businesses can employ cutting-edge techniques.