Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display.Alistair Dent | Oct 30, 2015 at 9:24 am ET
Columnist Alistair Dent explains the ins and out of third-party data and how — when used the right way — it can help marketers gain powerful customer insights.Alistair Dent | Jun 18, 2015 at 9:42 am ET
Second-party data is something you don't hear about often. In part three of his multi-part series on the data landscape, columnist Alistair Dent takes a look at what second-party data is and how you can use it.Alistair Dent | May 21, 2015 at 10:18 am ET
Think big data is only for big companies? Columnist Alistair Dent demystifies the buzzwords and explains how even scrappy smaller businesses can employ cutting-edge techniques.Alistair Dent | Feb 26, 2015 at 9:00 am ET