Contributor

Alex Lirtsman

About Alex Lirtsman

Alex Lirtsman is a partner and co-founder of Ready Set Rocket, which was founded in 2008. At Ready Set Rocket, Alex oversees the teams that fuel innovation and digital strategies at scale. Among his key accomplishments at Ready Set Rocket were several Gold & Platinum Hermes Awards for recent Deutsche Bank, Univision Networks and Parlux campaigns. Alex has also won the Gold Award for Best Infographic Campaign or Series in the 42nd Creativity International Awards and has been recognized by the OMMA awards in the Website Excellence – B2B category for creating Univision’s corporate website. Prior to Ready Set Rocket, Alex was Partner and CMO of Purple Rock Scissors, an Orlando-based digital marketing agency.

Related topics

Performance marketing

Customer experience

Digital transformation

Marketing management

Alex Lirtsman's latest articles

mobile-apps-collage-ss-19201

Customer experience

Is Deep Linking The New Digital Marketing Battleground?

With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war.

Alex Lirtsman | Jul 7, 2015 at 12:23 pm ET

answer-knowledge-idea-lightbulbs-ss-1920

Digital transformation

Too Big To Evolve? How To Foster Innovation In The Enterprise

Innovation doesn't have to belong solely to the small and nimble. Columnist Alex Lirtsman explains what big businesses can do to adapt and evolve.

Alex Lirtsman | May 22, 2015 at 9:05 am ET

Prototype-ss-1920-548x400

Performance marketing

6 Steps For Building Better E-Commerce Prototypes

Columnist Alex Lirtsman walks us through essential tasks to ensure your redesign achieves the results you're seeking.

Alex Lirtsman | Apr 10, 2015 at 8:52 am ET

»

Fuel up with free marketing insights.

Attend our events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Now available: MarTech spring

Online Sept. 17-18, 2025: MarTech fall

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

Start training now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Free 14 day Semrush trial

Get 55+ tools to gain insights and grow your audience.

Start my trial
Learn more

Webinars

See more webinars

Intelligence reports

See more intelligence reports

Featured white paper

See more white papers

Search our site

MarTechBot

Meet your new AI-powered marketing assistant!

Start chatting now!