Is Deep Linking The New Digital Marketing Battleground?
With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war.
Alex Lirtsman is a partner and co-founder of Ready Set Rocket, which was founded in 2008. At Ready Set Rocket, Alex oversees the teams that fuel innovation and digital strategies at scale. Among his key accomplishments at Ready Set Rocket were several Gold & Platinum Hermes Awards for recent Deutsche Bank, Univision Networks and Parlux campaigns. Alex has also won the Gold Award for Best Infographic Campaign or Series in the 42nd Creativity International Awards and has been recognized by the OMMA awards in the Website Excellence – B2B category for creating Univision’s corporate website. Prior to Ready Set Rocket, Alex was Partner and CMO of Purple Rock Scissors, an Orlando-based digital marketing agency.
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