The theme this week was about bringing order to chaos. Whether it’s Centzy aggregating local business data online, comScore’s new Multi-Platform measurement, Apple’s acquisition of indoor mapping company WifiSLAM or Planspot’s event marketing platform, the goal is the same – bring more clarity and definition to heretofore messy problems. This is … Marketing Biz. Centzy […]
This week in marketing was a strange mix of partnerships and acquisitions along with new tools and companies that could help marketers become more effective and efficient. This is … Marketing Biz. Yahoo in Talks to Buy Stake in Video Site Dailymotion Dailymotion, which is similar to Google’s YouTube site but is smaller in scale, would immediately […]
Marketing themes this week were speed, attention and sunsets. Not the pretty kind, but the ones where products you love are going to be retired and executives at high profile companies ‘move on to other things.’ This is … Marketing Biz. CDN.net Launches as First User Customizable Global CDN for Everyone “Today’s rich content demands […]
The week in marketing was all about trends and innovation, from TripleLift’s trending image ad units to Discover.ly’s social enterprise app. Marketers must accept the acceleration of change. Those who jump into the water will be rewarded while those toe-dipping may be left behind. This is … Marketing Biz. With $2.1M FromTrue Ventures (And Others), […]
The week in marketing was a lot like gazing into a crystal ball as we were reminded about new advertising units and platforms. This is … Marketing Biz. Few Marketers Aware of IAB’s Rising Stars Units There’s a big gap in awareness of the IAB’s Rising Stars units between marketers and agencies, finds Undertone [download […]
This week in marketing was short on drama and long on the future. We saw innovative search applications, new ad targeting capabilities and identity advances. This is … Marketing Biz. Elasticsearch Closes $24M Series B Round and Exceeds Two Million Downloads Milestone Elasticsearch is on a mission to organize data and make it easily accessible. […]
This week in marketing was largely about three major themes: the ubiquity of data, micro video and the struggle but importance of local. Of course, we’re all waiting to see if/when Facebook purchases Atlas and the buzzword merry-go-round continued with the emergence of “omni-channel” marketing. This is … Marketing Biz. DataSift Query Builder Powers the […]
This week in marketing revolved around three major themes: mobile app measurement (Onavo and Quantcast) innovative local offerings (MyTime and Tagwhat) and better ways to find, share and discuss content (Feedly, Buffer and Discourse). This is … Marketing Biz. Finally, A QuantCast For Mobile Apps? Onavo Launches Insights In Onavo Insights, you can look up […]
This week in marketing was a hodgepodge or mélange of different themes. There were beginnings with SEMPO and Google looking to grow digital marketing talent in the future. And there were endings with Payvment closing up and being acquired by Intuit. There were advances in new platforms like mobile analytics as well as advances in old platforms […]
This was an interesting week for marketers with the slow evolution of established web 2.0 channels. Circa is doing interesting things with mobile content. Swipp has a new twist on local recommendations. Yahoo! snapped up curation tool Snip.it. Boomerang launched a B2B gifting product. Quora opened up a blogging platform. I wouldn’t call any of […]
Facebook’s new Graph Search was the attention getting headline this week and for good reason. But there were also a number of reorganizations (perhaps the first of many New Year’s resolutions) including StumbleUpon layoffs, Patch’s community pivot, Advance Publications’ purchase of Pop and a new advertising hire for Bazaarvoice. New funding for Janrain and Curalate […]
Better information on campaigns and competitors has the opportunity to reshape the digital advertising industry. So the seed funding for YieldMetrics and the acquisition of MakeGood by Quantcast are pretty radical, dude. For the second week in a row we saw the value of community online as ZURB purchased design community Forrst. There was also location-based […]
The last two weeks in marketing have been relatively quiet because of the holidays. But upon closer inspection there are some stirrings from the likes of Adobe, Nielsen and Foursquare who are all positioning themselves for 2013 and beyond. In addition, the FTC made a predictable ruling in regards to Google, Andrew Sullivan made a […]
This week in marketing was dominated by news from Facebook and Twitter. I don’t know, I must have missed the memo about Facebook establishing an ‘awful ideas’ department. So while Facebook wore the mint shoes Twitter continued to forge ahead. They weren’t the only heavyweights in the news. Both Oracle and WPP make serious acquisitions that […]
This week in marketing was rife with smartphone-related features from Twitter filters to Google Maps on the iPhone to Google’s new confirmed clicks feature to defeat fat finger ad clicks. But to me it was Yahoo’s new cost-per-lead format in organic search results and Delivery Agent’s $5 million round of funding from Samsung Ventures that […]
The week in marketing was a bit like a game of poker or chicken. Companies are playing their cards and seeing who will blink first. Instagram cut off support for Twitter Cards. Facebook is negotiating with Microsoft for Atlas. Raven Tools decided to drop features to comply with Google AdWord API terms and conditions. Who […]
Welcome to a double-wide edition covering two weeks of marketing stories. Over the fortnight we saw predictive analytics companies AgilOne and Lattice Engines secure new funding. Facebook also got some love as pilot fish companies such as Triggit, SocialWire and Socialbakers all showed promise and got rounds of funding. Social data also took center stage […]
This week in marketing was dominated by the march of big data companies and the successful changes taking place at Twitter. #crushingit This is … Marketing Biz. Outbrain Expects 25% Revenue Hit As It Cuts Off Spammy Content Marketers Outbrain won’t name specific sites that were kicked out of the network. Instead, it pointed to […]
This week was full of news that will have an impact on marketers today and well into the future. Foursquare rolled out ratings aimed at undermining Yelp’s star platform, Twitter continued to promote Twitter Cards, Schema.org integrated Good Relations vocabulary, Google introduced Universal Analytics and Federated Media shut down their direct sales business. Marketing services […]
The week in marketing seemed quiet (perhaps because of Sandy and the impending election) but was actually full of big news and trends. In the big news bucket was an unassuming post that Yahoo! would ignore the IE10 Do Not Track signal and data that indicates that privacy and cookie concerns are overblown. In the […]
This week Twitter continued to showcase how sexy they are to advertisers Twitter Cards and Raven integrated new content marketing features. Outbrain opened up their platform and Closely launched a SMB competitive intelligence app. We also saw the first acquisition by Mayer-led Yahoo, as well as funding for Rewarder and Inigral. Just don’t get me […]
This week we saw more. More Yahoo changes. More competition in the mobile payments and deals verticals. More funding for BloomReach and Message Bus. More evidence that 140 characters is truly dead. More location analytics services. Foursquare also made it clear they were a local search engine and the potential bailout of Color by Apple […]
It was a relatively quiet week in the world of marketing. Perhaps politics or the San Francisco Giants playoff run (#gogiants) is keeping people from churning out work. There were some notable exceptions like the clever move DISQUS is making with their My Disqus product or Twitter’s pre-emptive purchase of Vine. Another Little Bird also made […]
This week we had plenty of examples of data (our digital wake) being used to personalize the web experience. Whether it’s Criteo’s intent-based display advertising, Gravity’s website personalization or GraphDive’s inferred demographics, the static website is quickly becoming a dinosaur. Even your conversations could be used to deliver personalized content if MindMeld has it’s way. […]
Mapageddon was front and center as the new iOS Maps fallout continued and the fight to control the most valuable context began in earnest. Meanwhile both LinkedIn and Bing raced headlong into identifying experts and assessing authority. While you can quibble with their implementations the trend toward a web of people is undeniable. While these […]
This week the creepy factor gets turned up to 11 with the science behind Google Now, the launch of Sense Networks Retail Retargeting, expansion of Facebook Highlight and BuzzFeed’s purchase of Kingfish Labs. Conductor and Mass Relevance launched new products for enterprise marketers and Dice confirmed the validity of content marketing with a $20 million acquisition. […]
This is an iPhone5 free zone. That’s a good thing too because there was a lot going on outside of Apple incrementalism. There were transformative things like the disruption of the gift card vertical by Gyft. And we saw just how powerful retargeting can be when it’s extended on Facebook. There were some personnel changes […]
This week I am reminded of Voltron, narcolepsy and Burn Notice. Confused? Let me explain. The Hootsuite acquisition of Seesmic and Nebula funding remind me of Voltron. The title of the piece about eBay acquiring Svpply makes me think of My Own Private Idaho and, thus, narcolepsy which is what seems to be happening to […]
This week Twitter continued to play hard ball, cutting off Tumblr and the display of third-party apps. Non-traditional search was also in the news with funding for Vicarious and impressive results from Walmart’s shopping search engine. Agencies also continue to morph and adapt as the digital landscape matures. Last but certainly not least, technology is […]
This week saw more movement in the white hot mobile payment space and continuing changes by Twitter as it pivots into a viable advertising platform. Two SEO data leaders made significant moves and the co-founders of Twitter launched a new publishing tool. Not to mention Facebook’s new advertising metric, some significant acquisitions and Trulia’s $75M […]
Microsoft is not so quietly deciding to opt-out of advertising, while DISQUS is stealthily building an alternative to AdSense. This week we also saw Square taking a big leap in mobile payments, learned out inept ICANN is and saw more drama unfold between Apple and Google. The future might also include FreeMonee and sponsored people. […]
Among the highlights this week, Google gave marketers better stalking capabilities while giving users a digital Costanza wallet. Meanwhile Facebook dealt with public relations issues that may have forced their hand with DoubleClick and yet another new subscription eCommerce site debuted. A simpler way to re-connect with your website visitors Remarketing with Google Analytics helps […]
While Q2 results for Zynga and Facebook took center stage, efforts by Foursquare and Nextdoor continue to make hyper-local look like a real future instead of a mirage. And new providers like GoodData and Retention Science seem well placed to help marketers deal with the rising volume and complexity of data. Zynga Takes Axe to […]
It’s one of those weeks where those digital marketing ideas that used to feel so cutting edge are now a reality. Google+ is over a year old. Twitter has a suite of advertising offerings. Foursquare is connecting loyal customers to businesses. E-signatures are poised to become ubiquitous. The future of marketing is already here if […]
This week in marketing felt a bit like a lesson in evolutionary biology. Things are changing fast. The lion is chasing down the ailing antelope on the digital plain. The big are swallowing up the small. Digital creatures flash their bright colors to ward off predators. And everyone wants to be close to the Internet […]
This week we saw the smartphone wars heat up and got more data on just why everyone is so crazed to get in on the action. Looking past the small screen there were acquisitions a funding news along with more Twitter changes and further indications for Facebook’s social commerce strategy. Introducing the Save to Wallet […]
This week in marketing was all about transformation. LivingSocial and RockYou are transforming their business models. Google is trying to transform the way we search. And a slew of companies are trying to transform all the data we collect and turn it into information we can actually use. LivingSocial moves beyond daily deals, offers peek […]
There’s an undercurrent of hostility in the marketing world this week. Google and Apple continue to joust, sending not-so-subtle messages about their intentions. There was also news that teens might not be liking (pun intended) Facebook as much as they once did. Ditto goes for Bret Taylor, Facebook CTO, who is leaving the company this […]
Marketing news this week was dominated by 900 pound gorillas: Apple, Facebook, Google and Twitter. Here’s a look at how they jousted with each other and where it might lead. Apple Gives Facebook Deep Integration Into iOS 6 With Siri, Sharing, App Store, API This stunningly comprehensive integration could see Apple and Facebook teaming up […]
It was a busy week in the marketing world, so this week’s column is going to be a bit like a lightning round on a game show. So without further ado … Groupon and Foursquare End Distribution Deal Groupon has stopped utilizing Foursquare as a mobile distribution partner. A Groupon spokesperson on Tuesday told ClickZ […]