Ad costs are soaring and retailers are panicking — here’s the fix
Dealing with rising ad costs and flat results? See how affiliate programs deliver cost-effective growth across every retail touchpoint.
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Adam Weiss's latest articles
Affiliate marketing strategies for success during the holidays
The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season.
Affiliate is more than a platform
Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights.
What you need to know about compliance in the affiliate marketing industry
Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company's compliance guru to discuss how advertisers can stay on the right side of the law.
Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017.
Look to Thanksgiving dinner for holiday shopping trends
Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.
A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future
Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer marketing.
Which trend-setters will shape back-to-school marketing in 2016?
Believe it or not, it's not too soon to start planning your back-to-school marketing strategy. Columnist Adam Weiss says now is the time to engage the right influencers to ensure a successful back-to-school shopping season.
How do you retain clients? Retain your staff.
Client retention starts with good staff retention. Columnist Adam Weiss discusses the ways leaders can motivate their team and keep their employees on board.
Four Expert Tips For Making The Most Of An Affiliate Network
The rise of native advertising and more integrated approaches is driving a resurgence of growth in the affiliate marketing arena. Contributor Adam Weiss shares four tactics that can help advertisers and publishers make the most of the opportunity.
What’s Old Is New Again: Why Affiliate Marketing Is Growing
Columnist Adam Weiss takes a close look at advancements in affiliate marketing and how they're driving growth in the industry.
Capitalizing On The Digital Trail To The Offline Purchase
As more consumers adopt multiple devices, how do you make the most of digital to drive in-store sales? Columnist Adam Weiss explains how you can successfully develop an online-to-offline strategy.
Borderless E-Commerce: Enter New Markets With Ease
Are looming costs and lack of local knowledge stopping you from international ecommerce expansion? Columnist Adam Weiss explains why affiliate marketing may be your answer.
From Catwalks To Conversions: How Bloggers Become Successful Through Affiliate Marketing
Gone are the days of hopeful but helpless fashion lovers seeking partnerships with and recognition from the major labels. These days, contributor Adam Weiss says, advertisers are pulling out all of the stops.
Planning For Success: 5 Affiliate Marketing Resolutions For 2015
The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since the launch of the first affiliate marketing campaign in 1994. Most notably this year, affiliate marketing saw several acquisitions and higher than expected growth rates. Looking Back At 2014 Predictions Around this […]