Amazon made 10x more money than any other ecommerce site during 2016 holidays [Slice data]
Slice Intelligence says Amazon earned 38 pct. of all online revenue in the US for the second straight year.
Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim.
Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a slight gain over its 37.9 percent share during the 2015 holidays.
But it’s also another sign of the company’s ownership of US ecommerce dollars. According to Slice’s panel, Best Buy was again the No. 2 ecommerce site during the holidays, but with only 3.9 percent of all online revenue, it earned about one-tenth of what Amazon earned. This eye-opening chart shows how big Amazon’s lead is over the rest of the top ten ecommerce sites.
Apple saw the biggest year-over-year growth, going from 1.7 percent in 2015 to 2.4 percent last year. Walmart, Macy’s, Nordstrom and J. Crew all saw small declines in ecommerce revenue share.
Online sales were up 20 percent overall during the 2016 holidays, Slice says.
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