Adobe expands its suite of AI agents with Product Support and Data Insights agents

Adobe announced today the expansion of its AI agent suite by introducing new tools designed to streamline marketing operations and empower data-driven decision-making. 

The company unveiled the Product Support Agent and announced the general availability of the Data Insights Agent, both leveraging Adobe Experience Platform Agent Orchestrator to integrate generative AI into everyday creative and marketing workflows.

The Product Support Agent aims to alleviate operational burdens for marketers by providing in-the-moment troubleshooting guidance and support case management within the AI Assistant’s conversational interface. 

Dig deeper: 7 tips for getting started with AI agents and automations

Powered by Adobe Experience Platform Agent Orchestrator, this new agent automatically gathers contextual data to pre-fill support cases, accelerating resolution times by allowing support teams to begin addressing issues faster. It will also soon offer proactive notifications on case status changes.

Data Insights Agent is the first agent built on the Adobe Experience Platform Agent Orchestrator. This agent allows users to query data directly using natural language, instantly generating visualizations within the Analysis Workspace in Adobe Customer Journey Analysis. This feature simplifies insight generation, allowing marketers to easily understand, verify, and make confident business decisions based on AI-generated data.

At its Adobe Summit earlier this year, Adobe emphasized its human-centered AI approach, stating that the company’s new agent capabilities are designed to enhance human expertise and creativity rather than replace it. The company highlighted that agentic AI enables teams to move faster, work smarter, and focus on strategic, high-impact tasks.