ActionIQ brings its CDP to healthcare
The enterprise CDP has completed the required HIPAA certification.
Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Best known for serving large businesses in retail, media and advertising and financial services, it will now support healthcare payers, providers, life sciences and pharmacy brands.
ActionIQ’s healthcare offering will include combining siloed patient data into a single unified profile with its Customer 360 and orchestrating integrated experiences across all touchpoints with Customer Experiences. In addition to the third-party HIPAA Type 1 standards audit, ActionIQ is certified as meeting the voluntary SOC 2 standards for data security.
Why we care. Given the scale of the U.S. healthcare market, with healthcare spending representing 17% of GDP, and the very large audiences healthcare payers and providers address, there appear to be big opportunities here for the right CDP.
With a customer base including brands like Neiman Marcus, Pandora, Michael Kors and Shopify, ActionIQ has a record of managing customer profiles at scale.
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About the author
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.