White papers

AI agents and large language models (LLMs) are transforming how consumers discover and choose businesses, collapsing the traditional search journey into instant recommendations. This white paper unpacks why classic SEO is no longer enough — and introduces Location Performance Optimization … Read more »

When intelligent systems seamlessly enhance every touchpoint customers have with a brand — that’s the power of AI agents to revolutionize customer experience. AI agents can make decisions, perform tasks and adapt to an environment without constant human intervention to … Read more »

Artificial intelligence is transforming how companies, creators and customers create, communicate and compete. This guide offers practical insights, considerations and best practices to help you navigate the AI revolution with confidence. From avoiding common adoption traps to integrating AI into … Read more »

Today’s content landscape demands more than adaptation. It calls for leadership. This playbook highlights the top content trends impacting publishers across the board, from modular content strategies and automation to smarter collaboration and ethical AI adoption. Discover how to streamline … Read more »

In 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding. From competitive traffic shifts to … Read more »

AI is transforming marketing. But without consented, high-quality first-party data—and a clear privacy framework — your strategy is at risk. In this executive guide from OneTrust and MarTech, discover how to turn compliance into a competitive edge and build a … Read more »

Franklin Madison Direct’s 2025 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to present a full-spectrum view of the current and future landscape of direct mail. Their 2025 research shows that mail has not only maintained … Read more »

The 2025 B2C Buyer Experience Report reveals that while consumers show surprising acceptance of AI in their buying journeys, they’re not ready to abandon human connections. Brands face a delicate balancing act: AI can enhance efficiency and provide quick answers, … Read more »

This white paper outlines how organizations with multiple teams, departments, or locations can streamline their email marketing by adopting a centralized, multi-account solution. It highlights three key reasons to make the shift: With features like tiered account access, branded templates, campaign … Read more »

If you manage marketing for multiple brands, departments, or locations, you know the drill: scattered tools, disconnected data, and inconsistent messaging that’s hard to scale across customer touchpoints. Constact Contact created the Multi-Account Solution Buyer’s Guide to help simplify your world. … Read more »

Google’s AI Overviews, generative summaries within search results, are rapidly reshaping SEO — available in 13.14 % of all US desktop queries by March 2025 (up from 6.49 % in January). Predominantly triggered by informational searches (88.1 %), they span industries like Science, … Read more »

This essential media performance audit checklist is a tactical framework designed to help marketers evaluate spend, uncover inefficiencies and align strategy with business goals.  Whether you’re vetting a new agency, managing in-house, or optimizing an existing partnership, this tool guides … Read more »