White papers

2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve and rethink their marketing strategies. Meet Your Audience Where They Are  Explore how forward-thinking advertisers are … Read more »

Struggling to keep up with campaign volume, brand consistency, and decentralized teams? Learn how top marketing ops teams are increasing output without adding headcount. This guide breaks down the rise of distributed marketing, governance frameworks that support scale, and practical … Read more »

CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results. The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t … Read more »

Deloitte Digital’s latest study uncovers how 1,395 U.S. marketing leaders are navigating today’s shifting landscape—where expectations are rising, but budgets often aren’t. The report dives deep into how CMOs are prioritizing budgets, structuring teams, defining KPIs, and selecting technologies to … Read more »

In 2025, video content is absolutely everywhere—on your website, in your inbox, even your LinkedIn feed. But behind the scenes? Chaos. This report reveals the growing gap between video creation and video control, why it’s time to rethink video asset … Read more »

Raise your hand if you ever have felt like you are cramming customer data in a digital hoarder closet. While 85% of businesses prioritize capturing and leveraging first-party data this year, establishing a true 360-degree customer view is a bit … Read more »

In today’s digital economy, every click, scroll, and interaction generates data. But only a few companies know how to turn that data into meaningful, real-time action. The 2025 CDP Report from Twilio Segment reveals how leading businesses are doing exactly … Read more »

If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report. In the latest edition, you can compare the strengths of digital asset management … Read more »

As AI reshapes how users search and consume content, traditional tactics are no longer enough. With Google’s AI Overviews delivering instant answers, your brand’s visibility may depend on more than just ranking on page one — it’s about showing up … Read more »

Digital advertising is undergoing a seismic shift—signal loss from privacy regulations and browser restrictions is making it harder than ever to track conversions and measure success. The Digital Advertiser’s Playbook gives you a proven framework to overcome these challenges with … Read more »

Discover how to elevate your marketing agency with AI Took My Job (to the next level). This practical guide dives into the transformative power of AI tools like CallRail’s Conversation Intelligence and automation to streamline your workflow. Organized into seven … Read more »

As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement. The State of Data 2025 Report examines AI’s adoption, challenges, and opportunities across the media campaign lifecycle, … Read more »