White papers

Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing … Read more »

What if you could reach your audience at just the right moment with personalized messages that inspire action and build loyalty? In today’s competitive market, connecting meaningfully with customers is the key to standing out. This free white paper, The … Read more »

In an era where digital privacy is of paramount importance, Google’s recent decision to shift the responsibility of third-party cookie management to users represents a pivotal moment for advertisers and publishers. This significant policy change necessitates a thorough understanding of … Read more »

In an era dominated by digital connections, the significance of data cannot be overstated. It enables marketers to understand customers, facilitates personalized content, and ultimately enhances the overall customer experience. However, with data privacy legislation now a global standard, the … Read more »

Organizations of all sizes will continue facing new challenges in data and AI use. While AI drives innovation, it also brings risks that require scalable governance across diverse data sources. Discover the six key trends shaping these challenges — download … Read more »

In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first strategy — change how they reach their audiences and drive revenue.  Heading into 2025, … Read more »

Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI can automatically optimize Performance Max (PMax) + Shopping campaigns with natural consumer language. The secret? Using AI to operationalize natural consumer language … Read more »

When reputation is everything, your executive social media presence is a powerful way to shape public perception of your brand. This concise guide will help you: Download our executive social media strategy cheat sheet to start building a social presence … Read more »

The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes more hyper-saturated and networks evolve, how do you know you’re investing in the right strategies? Sprout Social compiled … Read more »

Technical SEO optimization is an ongoing process that ensures your website’s technical foundation is performing at its best. Technical SEO refers to your site’s health and performance, both of which factor into your site’s rankings on SERPs. If your technical … Read more »

Planning and developing effective, successful content is so much more than writing an article, sending a newsletter, posting on social media, and calling it a day. This Content Marketing Blueprint is the ideal guide for your brand to maximize the … Read more »

The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. … Read more »