What’s Tumblr Worth To Yahoo? Board Says $1.1 Billion.
AllThingsD reports the anticipated Tumblr acquisition was approved by Yahoo’s board today for the amount of $1.1 billion. Kara Swisher from AllThingsD said the deal was a “foregone conclusion and was an unanimous vote” by Yahoo’s board. They plan to announce the deal tomorrow, Monday, morning. This will be Marissa Mayer’s largest acquisition as the […]
Barry Schwartz on May 19, 2013 at 3:02 pm | Reading time: 1 minute
AllThingsD reports the anticipated Tumblr acquisition was approved by Yahoo’s board today for the amount of $1.1 billion.
Kara Swisher from AllThingsD said the deal was a “foregone conclusion and was an unanimous vote” by Yahoo’s board. They plan to announce the deal tomorrow, Monday, morning.
This will be Marissa Mayer’s largest acquisition as the CEO of Yahoo. It appears Tumblr will remain as a standalone brand, similar to the Flickr brand.
The Wall Street Journal adds that it is not clear if the Tumblr board has approved the deal as of yet.
Tumblr was founded in 2007 as a microblogging platform and social networking website by David Karp and Marco Arment.
For more details on this breaking story see Techmeme.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.