Timberland Teams With Edward Norton’s CrowdRise For #TimberlandServes Volunteerism Effort

For a new campaign, footwear and apparel brand Timberland has teamed with Actor/Director Edward Norton’s fundraising platform, CrowdRise, to launch a new version of its long-running Serv-a-Palooza Challenge, a six-week sponsored volunteerism effort.

The campaign encourages people to volunteer and fundraise for a cause of their choice which they can share using the #TimberlandServes hashtag. Doing so enters them into a contest to win prizes and have donations to a cause made on their behalf by Timberland.

our friends at #Timberlandserves Great time many thanks great effort by the #workngear team. pic.twitter.com/viZbuj8HbB

— Anthony DiPaolo (@anthonydipaolo) May 15, 2014

To date, Timberland’s Serv-a-Palooza event has donated one million hours to causes via its employees’ 40 paid volunteer hours. Now, with the CrowdRise partnership, the brand aims to broaden the volunteerism effort to a wider, more public audience.

Norton, himself, is a big fan of Timberland and its volunteerism efforts saying,”I’m a big fan of Timberland. I wear their shoes all the time and I also admire their longstanding commitment to environmental sustainability and community service. We couldn’t be more thrilled to work with a company that’s got such great priorities to leverage their volunteer efforts in exciting new ways.”

To participate, people can head over to Timberland’s Serv-a-Palooza Challenge homepage, submit their name, location and choose the organization they wish to support. Once approved, each person is then given a link to create their own unique fundraising page where efforts can be tracked and others can be encouraged to lend their support.

Multiple prizes for achievement will be awarded along the way with grand prize winners (for top recruiter, top volunteer and top fundraiser) receiving $10,000 each for the cause they choose to support.