The Top Brand-On-Brand Tweets During Super Bowl 50

During Super Bowl 50, most brands played nicely with each other on social media. However, a few did not get along well and took their issues out on Twitter.

on February 8, 2016 at 9:23 am | Reading time: 3 minutes
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One of the more entertaining aspect of Super Bowl social media campaigns is whether or not a brand will go to the dark side and throw shade at their competitors/colleagues. While most of the brand interaction is cordial and supportive, the burns are typically more entertaining.

This year’s commercials were chock full of attacks, with Taco Bell going after football/futbol, T-Mobile taking on Verizon, Dollar Shave Club going after “Big Razor” and much more. Twitter was no different. This brand-on-brand battle continued on Twitter between Super Bowl advertisers, competitors and even rival sport leagues. Here’s a look at the best shots fired on Twitter:

LG

Apparently, LG wanted more puppies instead of horses. They took the previous Budweiser puppy and the Budweiser #ActLikeIt hashtag:

WWE Universe

Organizations are indeed brands, and the WWE mockingly let the NFL know that the turnout in the stadium wasn’t as super as it had been:

Gillette

In response to Schick’s Hydro Robot commercial, Gillette dropped this tweet:

Wix

Apparently Superbowl advertiser Wix really loves Siri. So much that they won’t try anything else. So they declined fellow advertiser Amazon Echo’s #BaldwinBowl.

Doritos

In jest, Doritos called out the Willem Dafoe/Marilyn Monroe spot using the candy bar’s tagline:

Snickers

Well, Snickers didn’t like the attack, and fired back at Doritos:

Mercedes Benz USA

After the Toyota Prius commercial aired, @MBUSA made the suggestion of a more adequate getaway car for your next bank heist:

Verizon

In an attempt to give T-Mobile a taste of their own medicine, Verizon dropped this gem:

T-Mobile did attempt to mount a rebuttal, but featured an oddly placed GIF that fell flat:

Pabst Blue Ribbon

Hands down, Pabst won the night with this gem in response to Seth Rogen’s new political party:

See our #HashtagBowl Bowl section for all of our Super Bowl coverage.

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About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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