Facebook Testing “Sponsored Results” For Facebook Search
There’s no indication that Facebook will stop rolling out more advertising options anytime soon. A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.” These results will allow advertisers to show up next to organic results and can be targeted to people searching for a page, app or place. […]
There’s no indication that Facebook will stop rolling out more advertising options anytime soon. A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.”
These results will allow advertisers to show up next to organic results and can be targeted to people searching for a page, app or place. These ads are not targeted on a keyword bases, but rather an “entity” much like Sponsored Stories do.
The ads look quite organic, but have the word “Sponsored” next to the listing:
Facebook is currently testing these ads, but TechCrunch reports that it is still very early, however we were unable to replicate the ads.
Images via TechCrunch
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
About the author
