Report: While Pinterest Rises, StumbleUpon’s Traffic Down 27% In 2012
We’ve heard about Pinterest’s meteoric rise in usage, and a new report shows what effect this has had on StumbleUpon. Adam Sherk of Define Media Group reports that StumbleUpon traffic has actually decreased by 27% to content and magazine sites. This is a stark comparison to Sherk’s findings on Pinterest traffic for the same properties last year. Overall, […]
We’ve heard about Pinterest’s meteoric rise in usage, and a new report shows what effect this has had on StumbleUpon. Adam Sherk of Define Media Group reports that StumbleUpon traffic has actually decreased by 27% to content and magazine sites.
This is a stark comparison to Sherk’s findings on Pinterest traffic for the same properties last year. Overall, Adam analyzed 47 different properties that he works with and segmented them into 6 different categories:
- Food
- Home
- Fashion & Beauty
- Health
- Entertainment
- News & Tech
The biggest categorical drop was in health followed by fashion & beauty then food. The aforementioned categories suite fits the audience of Pinterest to a tee, correlating the fact that Pinterest could be stealing some of StumbleUpon’s traffic.
When trying to combat Pinterest last year StumbleUpon released StumbleUpon Lists. In just one month they had reported that over 45,000 lists had been created.
It should be noted that the report does not mention any paid initiatives or changes/focus on StumbleUpon promotion tactics across the 47 different sites.
For more information see Adam Sherk’s post. All images courtesy of Adam Sherk.
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