Report: The Online Retailer With Highest Sales Growth In Last 10 Years Is? (Not Amazon)

Amazon.com is the poster child of ecommerce, having grown from a bookseller to a company that sells just about anything and everything (and even has its own mobile devices).

But, according to a new report, Amazon doesn’t own the best growth rate among online retailers over the past 10 years.

That honor goes to Urban Outfitters. According to the Internet Retailer 2013 Top 500 Guide, Urban Outfitters has experienced a 65.2 percent compound annual growth rate in the last decade — putting it atop the rankings of online sales growth.

Coming in second is the sports gear retailer Fanatics Inc. with a 62.3 percent annual growth rate. At No. 3 is apparel retailer Ann Inc. at 56.4 percent.

Urban Outfitters also scored the biggest jump in Web sales of all the retailers that have been included in Internet Retailer’s annual rankings, growing by 9,000 percent from $7.3 million in 2003 to $663.3 million in 2012. You can compare that to Apple’s growth over the past decade, which Internet Retailer says went from $405.5 million in 2003 to $8.83 billion in 2012 — a 2,078 percent increase.