Playbook Broken: Why old marketing tactics fail
In Episode 1 of Playbook Broken, Marc Sirkin talks about disruptors who are reimagining marketing with Molly St. Louis of Mosaic Group Media.
In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work.
Marc is joined by Molly St. Louis, co-founder of Mosaic Group Media, to explore:
- The effectiveness of social selling.
- The decline of traditional PR.
- The complexities of brand measurement in today’s AI-driven landscape.
Molly shares insights from her career in media and marketing, including her personal journey of adapting to AI technology. Tune in to hear how these disruptors are navigating and reimagining marketing strategies in a rapidly changing digital age.
Episode highlights
00:00: Introduction to Playbook Broken.
0:40: Meet Molly St. Louis: A marketing unicorn.
3:31: The evolution of AI in marketing.
8:23: The power of social selling.
14:44: The importance of authenticity in marketing.
18:22: The essence of social selling.
19:52: Strategy workshop introduction.
20:29: Brand measurement in performance marketing.
22:39: The value of brand and attribution challenges.
32:10: The role of AI in modern marketing.
35:25: Conclusion and final thoughts.
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