Marketing Day: October 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• 5 Free WordPress Plugins For Affiliate Marketers

  WordPress is a very simple-to-use solution for creating powerful affiliate websites. The best part about WordPress is all the plugins that are available. It seems there is at least one plugin for just about anything you can imagine! I’ve put together a list of 5 free affiliate marketing plugins for WordPress that I really like […]

• Marketing Biz: Foursquare Search, BloomReach & Message Bus

  This week we saw more. More Yahoo changes. More competition in the mobile payments and deals verticals. More funding for BloomReach and Message Bus. More evidence that 140 characters is truly dead. More location analytics services. Foursquare also made it clear they were a local search engine and the potential bailout of Color by Apple […]

• Microsoft Revenues Soft As Company Awaits Windows 8 Rollout

  Post PC era indeed. Microsoft announced quarterly results yesterday and, although they were massive, they were flat or down compared with a year ago. Overall Microsoft reported revenue of $16.01 billion. Windows software sales were down 33 percent compared with a year ago. They came in a $3.24 billion vs. $4.87 billion in 2011. Microsoft […]

• The Curious Story of Reddit, Heinous Content & Free Speech

  Last week Gawker uncovered one of Reddit’s most notorious users, Violentacrez. This user was a man known for creating vile, hateful, and illicit Subreddits on the site that sometimes displayed unlawful content. Reddit has always been a site that allowed users to mainly act out with little to no filtration other than from individual moderators […]

• What To Make Of Google’s $8 Billion “Mobile Run Rate” Figure

  A year ago Google said it had a “mobile [advertising] run rate” of $2.5 billion. That was impressive. But yesterday on the Google Q3 earnings call CEO Larry Page announced a much larger number — $8 billion: This time last year, I announced that our run-rate for mobile advertising hit $2.5 billion. That seemed like […]

• Dark Google: One Year Since Search Terms Went “Not Provided”

  A year ago, Google began going dark. Dark in terms of no longer sharing with publishers, in some cases, how people searched for and found those publishers through Google’s search engine. The “single digit” percentage of withholding that Google predicted at the time has turned into more than 50%, in some cases. If Google’s withholding […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Gives Update On Shopping Going Full Paid Inclusion, Hints At AdWords’ Future On Q3 Call
• Search In Pics: Blue Google Win, Googlers At Dreamworks & Google Sand Mandala
• Happy Birthday “Not Provided” – One Year Since Google Began Withholding Search Terms
• Pay To List French News Sites? “Non,” Writes Back Google To France — It’ll Just Drop Them
• Infographic: How Google Fights Bad Ads
• Google’s Updates Ngram Viewer, Showing How Words Have Evolved Over time

Online Marketing News From Around The Web:

Affiliate Marketing

• Work Places of Affiliate Marketers, blog.affiliatetip.com

Analytics

• 8 Uses for Google Analytics Real Time with Profile Support, www.seerinteractive.com
• Metrics to Evaluate Your Success in YouTube Beyond Video Views, www.reelseo.com
• 80% of online retailers are using Google Analytics incorrectly, econsultancy.com
• Top Ten Best Web Analytics Resources, www.koozai.com
• Understanding Segmentation in Google Analytics, www.practicalecommerce.com

Blogs & Blogging

• Am I talking to myself over here? My Feedburner Saga, Social Media Today
• Why Do You Even Have a Blog? 6 Steps to Blogging with Purpose, Search Engine Journal

Business Issues

• Bitten: Apple’s ‘blasphemous’ logo under fire in Russia, CNET
• Facebook: We Weren’t Moving Fast Enough in Mobile, All Things D
• Statement About Yahoo! Korea, ycorpblog.com
• Yahoo to close Korean operations by end of 2012, pandodaily.com

Content Marketing

• A Piece of your Content Marketing Puzzle: Calendar Template, www.verticalmeasures.com
• Content Marketing: Laying The Foundation With Google Reader, www.v3im.com

Copywriting, Design & Usability

• 10 Free Tools for Testing Website Speed, www.tripwiremagazine.com
• 5 Great Tips For Finding Color Inspiration, www.designshard.com
• How Full Page Background Images Affect The User Experience, blog.usabilla.com

General Internet Marketing

• No Marketing Channel Is An Island, blog.serps.com
• Simplifying The Brand Experience Said to Pay Dividends, www.marketingcharts.com
• The ROI of Marketing Automation, www.customerthink.com
• Tips for Integrating Search + Social, www.ppcassociates.com
• What Kids Can Teach Us about Marketing’s Future, Yahoo Advertising Blog

Reputation Management

• Trolls, Smear Campaigns, and Reputation Management, spinsucks.com

Search Marketing

• Disavow Tool Beta Test Recovery Laid Bare!, www.davidnaylor.co.uk
• The Death of SEO: Social Media Surpasses in Search Popularity, www.seanhakes.com

Social Media

• Aldo’s Instagram Campaign Did And Didn’t Work, www.businessinsider.com
• An Internet Monster, Reddit, and Free Speech, lauren.vortex.com
• EdgeRank: Doing the Right Things Doesn’t Solve the Bigger Issue, Social Media Today
• Facebook Officially Begins Shutting Down “Questions” Product, TechCrunch
• Instagram @mentions now translate to Twitter, blog.instagram.com
• Sina Weibo Rolls Out Attractive Redesign with Google+ Style Sharing, thenextweb.com
• The Homogeny Of Social Media, www.twistimage.com