Marketing Day: July 22, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Get Tumblr Stats Fast With New Activity Page
  Now you can get a fast glimpse of your Tumblr stats right in your dashboard. Tumblr brought back the Activity feature last Thursday, allowing users to view top fans, posts and notifications without using a third-party tool. You can view stats from the past 24 hours, 3 days, 7 days or last month. Beyond a […]
• 73% Of Online Publishers Offer Native Advertising, Just 10% Still Sitting On The Sidelines [eMarketer]
  Nearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released by eMarketer from the Online Publishers Association and Radar Research. Just 10 percent of publishers say they don’t have and aren’t considering adding native advertising to their sites. In taking the pulse of how publishers define native advertising, the study seems […]
• Facebook Displaying Ads That Users Have Previously Hidden
  Ever feel like you are seeing the same Facebook ad that you “hid” previously? Well, you aren’t crazy. You did choose to hide that ad and it is still showing up. Or, at least a near copy is. Facebook is hiding ads on a URI basis. AllThingsD reported that the hide functionality on the ad […]
• SMX East Super Early Bird Rates Expire this Week – Register Now, Save Up to $300
  Constant algorithm changes. New ad platforms and options. Breakneck growth in mobile usage and advertising. Attend Search Engine Land’s – SMX East, October 1-3 in NYC, and you’ll get the latest tactics, tips and advice from marketing experts who succeed in – or in spite of – the ever-evolving search marketing space. Super Early Bird […]
• Facebook Feature Phone App Crosses 100 Million Threshold
  The Facebook experience for developing markets (e.g., India) is called Facebook for Every Phone. It launched in July 2011 and was the product of the company’s acquisition of Snaptu. This morning, the company announced that the smartphone app-like experience for feature phones now has 100 million users around the world. According to data released by […]
• Ways You Need To Beef Up Your Social CRM Program
  Like every good marketer, you probably have an active social media marketing plan aimed at connecting with customers and attracting prospects. No doubt, you’ve collected friends, followers and likes on Facebook, Twitter and other platforms. But, if you’re not taking your social customer relationship management (CRM) program past that point, you might not be aware […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties
• Search Engines Ixquick & StartPage Double Up On Security Measures With 2 New Encryption Standards
• UK Prime Minister Attacks Google, Bing & Yahoo On Child Porn, Demands Better Efforts By October
• Google: Today’s Enhanced Campaigns Rollout Will Take Several Weeks To Complete
• Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy
• Wanted: Session Ideas For SMX Social Media Marketing
• SMX East Super Early Bird Rates Expire this Week – Register Now, Save Up to $300
• Long Tail Content For SEO — 2013 & Beyond
• The Key To Success In Local Lies In A Vertical Approach
• Five Steps To Clean Up Your Links Like A Techie
• Google Enhanced Campaigns Are Here: What You Need To Know Now
• HopStop Bought By Apple For Public Transit Data

Online Marketing News From Around The Web:

Affiliate Marketing

• 9 Quick Tips to Increase Affiliate Income on Your Blog, www.sugarrae.com

Analytics

• See, Think, Do: A Content, Marketing, Measurement Business Framework, www.kaushik.net

Business Issues

• Google Glass-Like Products Can Launch For As Low As $400, Forbes
• Google Takes 6.3% Stake In Google Glass Tech Supplier Himax Display As It Preps To Ramp Up Production, TechCrunch
• Yahoo! Announces Repurchase of 40 Million Shares Held By Third Point, investor.yahoo.net
• Google drops hints in domain name registry trademark filing, Domain Name Wire
• Google Glass Supplier Himax Soars With Google Investment, All Things D
• Google Now Serves 25 Percent of North American Internet Traffic, Wired
• Loeb Steps Down From Yahoo’s Board, Wall Street Journal
• Twitter has a plan to combat child porn, www.dailydot.com
• Yahoo Loses Its Media Head, as Mickie Rosen Ankles From Company, All Things D

Content Marketing

• 5 Steps to Create Compelling Content Through Infographics, Content Marketing Institute
• If Your Video Content Is Truly Compelling, Keep Calm and Go Long, Reel SEO
• The Big List of Content Ideas, www.boom-online.co.uk

Display & Contextual Advertising

• How-To: Drive Foot Traffic With Facebook Event Ads, fbppc.com
• Why Twitter Ads May Not Work for Your Startup or App (and it’s not the reason you expect), www.thetopfloorflat.com

Domaining

• “Extortion” claims over new gTLD objection fees, DomainIncite
• Reflecting on Three Years of .CO: Where We’ve Come From; Where We’re Going, www.go.co
• The value of a first name domain name, Domain Name Wire

Email Marketing

• Chill: Gmail’s New Email Ads Aren’t Actually New, And Aren’t Even Real Emails, TechCrunch
• Gmail ads now appearing as emails, www.cnet.com.au

Internet Marketing Industry

• 3 Ways to Find, Hire and Retain Top Digital Marketing Talent, www.onlinemarketinginstitute.org
• Ecommerce Software Leader Elastic Path Completes $12-million Financing Plan, www.elasticpath.com
• Online retailers want to hire more marketers and designers, Internet Retailer

Mobile/Local Marketing

• “Designing Facebook Home” Video Gives Rare Look At Prototypes And Iteration Process, TechCrunch
• RLSA & Why Tablet Targeting Isn’t Dead, www.ppchero.com

Social Media

• Facebook travel marketing, fbppc.com
• 5 Tips to Get More Social Sharing Clicks, www.searchenginepeople.com
• 360i Study Examines Twitter Usage Across the U.S. & U.K., blog.360i.com
• 8 Reasons to Consider Marketing with Google+, www.jeffbullas.com
• 9 Common Types Of Social Network Scams, dailyseotip.com
• It’s time for social media to grow up, VentureBeat
• LinkedIn’s Most Glaring Deficiencies And How To Get Around Them, www.annielytics.com
• Slow Social Response Times Prove Annoying to Millennials, www.marketingcharts.com