Marketing Day: April 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Marketing Biz: Yahoo Layoffs, Facebook Countersuit & Groupon’s Fuzzy Math

  This week was full of drama. We’ve got Yahoo and Facebook in a schoolyard patent fight. Grudges? Look no further than TripAdvisor and their antitrust complaint. Betrayal? Check out Skype’s new ad campaign or track the Google Wallet exodus. Money problems? Groupon’s got that covered. So who needs the lame looking Silicon Valley reality show […]

• Google Cofounder Sergey Brin Spotted Wearing The “Google Glasses”

  When Google’s “X” team confirmed the rumors this week and disclosed that the company was working on Augmented Reality glasses (Project Glass), it came with the tag-line “one day.” That lead me and others to wonder if there were actually glasses or a working prototype or whether it was all hypothetical. It was reasonable to […]

• Inside Twitter’s Spam Lawsuit: Fighting Five Defendants Cost More Than $700,000

  Twitter’s costs in fighting the spam created by five defendants it’s suing are more than $700,000 — and that may be a conservative underestimate. The company is seeking full restitution of those costs and other damages, along with an injunction forcing each defendant to stop its activities, as it seeks a jury trial in a […]

• Twitter Takes Five Alleged Spammers To Federal Court

  Twitter filed a federal lawsuit in San Francisco today against five “bad actors” that it says provide tools that are designed to spread spam across Twitter. The five defendants are a mix of companies and individuals: TweetAttacks, TweetAdder, TweetBuddy, James Lucero of justinlover.info and Garland Harris of troption.com. In a blog post announcing the lawsuit, […]

• Make Love, Not Evil — The New Google Motto?

  Google is well-known for its “Don’t Be Evil” motto, one that has lately somewhat plagued the company as it has come under fire over privacy, anti-trust and other issues. Was today’s public letter from CEO Larry Page an abandonment of that, in favor of a more achievable goal of wanting to be loved? The Problem With “Don’t […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yahoo In A Fight For Its Life
• AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks
• Using Data To Better Understand Tablet Consumer Behavior
• In This Bright SEO Future, Don’t Forget The Basics

Online Marketing News From Around The Web:

Affiliate Marketing

• Stipple Contextualizes Image Advertising, www.hasoffers.com
• You Don’t Have the Best Affiliate Site in Your Niche (So What!), blog.affiliatetip.com

Analytics

• Digesting the EU Cookie Legislation, www.stateofsearch.com

Blogs & Blogging

• 10 Lessons Seth Godin Can Teach You About Blogging, www.quicksprout.com
• Does Your Business Need A Blog?, www.expand2web.com
• How To Build A Fast WordPress Site, with Minimal Investment, www.iblogzone.com

Business Issues

• Exclusive: a behind-the-scenes look at Facebook release engineering, Ars Technica
• Is Google playing fair?, www.chicagotribune.com
• Twitter’s Lawsuits Against Spam Tool Providers Could Easily Backfire, TechDirt

Conversion Optimization

• 8 Ways to Boost Ecommerce Shopping Cart Conversions, blog.hubspot.com

Copywriting, Design & Usability

• 8 Reasons Users Don’t Fill Out Sign Up Forms, uxmovement.com
• Designing Effective Pricing Tables, www.bryaneisenberg.com
• How to write sizzling Web content, every time, www.seocopywriting.com

Display & Contextual Advertising

• Video Boosts Brand Engagement, Site Visits, www.emarketer.com

Email Marketing

• Mailjet Goes Global And Approaches One Billion Emails, www.pressking.com
• 6 High-Converting Areas To Add An Email Sign-Up Form & Build Your List, kikolani.com
• How SEO & PPC Can Help Build Your Email Marketing List, Search Engine Watch
• How To Design an Email Newsletter Template in 7 Simple Steps, blog.crazyegg.com

General Internet Marketing

• How to Learn Your Client’s Industry (Without Knowing Everything), www.blueglass.com

Mobile Marketing

• Mobile Marketing Association appoints Google executive to board, www.dmnews.com
• What mobile customers want from your restaurant, smartblogs.com

Search Marketing

• If Brands Are Publishers, Employees Are Authors, greatfinds.icrossing.com

Social Media

• Newspapers Aren’t Getting Much Out of Google+, Read/Write Web
• Pinerly: Hands on With the Newest Pinterest Analytics Tool, Mashable
• 1 In 4 Facebook Users Add Location Tags To Posts, www.allfacebook.com
• 18 Things Pinterest Has Revolutionized, Changed Forever, Or Otherwise ‘Taken By Storm’, www.betabeat.com
• 6 Ways to Integrate Print with Your Social Media Marketing, socialmediatoday.com
• 7 Social Media Predictions That Went Woefully Wrong, blog.shareaholic.com
• A Complete Guide to Creating and Optimizing Google+ Brand Pages, www.rimmkaufman.com
• Five Twitter Tips for B2B Marketers, www.marketingprofs.com
• MapQuest Makes Adding Maps to Pinterest Easy, MapQuest Blog
• Pinterest now the third most popular social network after Facebook & Twitter, VentureBeat
• The secret world of Reddit spammers, www.dailydot.com
• Why Website Owners Should Be Using Pinterest, www.wolf-howl.com