Market By Mobile Type: Device Targeting Comes To Facebook Ads

App developers rejoice! Facebook has unleashed new targeting options that allow advertisers to target specific mobile operating systems and devices. This is very important to companies and developers who make platform specific applications. Advertisers can now push different ads to specific sets of mobile users. The mobile operating systems available to target are iOS, Android and the devices which can be […]

App developers rejoice! Facebook has unleashed new targeting options that allow advertisers to target specific mobile operating systems and devices. This is very important to companies and developers who make platform specific applications. Advertisers can now push different ads to specific sets of mobile users. The mobile operating systems available to target are iOS, Android and the devices which can be targeted are iPhone, iPad and iPod.

FB Placements

This targeting is now available in the Power Editor and Ad API.

 


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About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.