How location data accuracy leads to stronger personalization
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.
Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, where they work and how far they commute, marketers gather valuable insights into consumer preferences and interests.
Ultimately, this observed, real-world location data is the bridge that links a person’s online activities with their online behavior.