Klout Adds Facebook Pages Into Its Scoring Mix

Klout’s mix of influence scoring signals finally includes Facebook Pages.

Klout announced today that its users are now able to connect Facebook Pages to their accounts. Facebook Pages are already being factored into Klout scores, and content from those pages will soon start to show up on Klout profiles.

For those who care about Klout scores, the company says that mean score increase from connecting a Facebook Page will be about seven points. The scoring algorithm will look at things like how many fans a Page has and how many people are talking about the Page, among other things.

There are some caveats that users should be aware of: Klout doesn’t want individual users connecting brand Facebook Pages to their accounts; the brand Facebook Page should be connected to a brand’s Klout account. And Klout only allows one type of Facebook connection per account — either personal profile or Business Page. If you already have a personal profile connected and then add a Business Page, Klout says it’ll replace the profile with the Business Page.

Klout says that its influence scoring correlates strongly with Facebook’s “talking about” metric — i.e., users with higher Klout scores also have higher amounts of people talking about their Facebook Pages, as the image below shows.

Klout has allowed connected to personal Facebook profiles for some time now, but not Pages. For many businesses — particular smaller ones — Facebook Pages are practically a default web presence, with some even skipping having their own website. As I wrote on my own blog this summer, there are more businesses with Facebook Pages than with claimed Google local listings.