Facebook Launches Reactions Globally

In addition to "Like," users have five new ways to respond to posts.Facebook is rolling out Reactions to all users of the platform today.

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Facebook today is launching Reactions to all users, the company announced. Facebook Reactions, which have been in the works for quite some time, extends the Like button to allow people to express other reactions, such as Love, Haha, Wow, Sad or Angry.

Reactions will appear on posts, giving users the option to express themselves in other ways than just Liking a comment:

Reactions Page 1

In order to access the new buttons, you need to hold down on Like when on mobile or hover your mouse over Like on desktop, until they appear:

Facebook Reactions

To prepare for this big rollout, which will be a big adjustment for most users, Facebook has been conducting global research that included focus groups and surveys, in addition to evaluating how stickers played a part in self-expression. Today, the culmination of their research is being brought to the masses.

By the end of the day, Reactions should be available to all users on desktop, mobile web and iOS and Android apps.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Tamar Weinberg
Contributor
Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.

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