Consumers share what they want from brands

If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar, based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. Here’s a preview of what you’ll learn and how it can transform your business strategies.

Setting the stage

Join Richard Jones, Chief Revenue Officer at Wunderkind and Tim Glomb, VP of Content, Digital, and AI at Wunderkind, as they unpack the findings of our extensive survey. We gathered responses from 1,500 consumers across the U.K. and the U.S., covering a broad range of demographics and behaviors. This session will explore many of the questions from our survey, focusing on digital purchase behavior, the impact of marketplaces, and the growing importance of brand websites.

Here’s what you can expect to take away from this webinar: 

1. Trends in digital purchase behavior

Rising online shopping frequency: We’ll dive into why nearly 33% of consumers shop online weekly and why 25% plan to increase their online shopping in the coming year. Younger consumers, especially those aged 25-34, are at the forefront of this trend.

Direct purchases and palue exchange: Learn how to incentivize consumers to buy directly from your website, thus maintaining higher margins and better customer engagement.

2. Power of personalization

Leveraging data for personalization: Discover how the depth and breadth of your data can enhance AI-driven marketing. The Wunderkind Identity Network’s extensive data pool allows for hyper-personalized messaging that outperforms competitors.

3. Adapting to consumer preferences

Preferred communication channels: Understand that email remains the top choice for personalized offers, especially among older demographics. However, SMS is gaining traction with younger consumers, indicating a shift that marketers need to embrace.

Effective advertisement yypes: Learn why ads tailored to consumer interests and behaviors are the most effective and how to create visually appealing, non-disruptive ads.

4. First-party data collection

Strategies for first-party data: As third-party cookies phase out, the importance of collecting first-party data grows. We’ll discuss strategies to gather this data and how to use it to create personalized offers that convert.

5. Navigating the digital marketplace 

Influential ad channels: YouTube and Facebook lead as the most influential ad channels. We’ll explore how to utilize these platforms to shape consumer impressions and drive purchases.

Balancing marketplaces and directsales: While consumers trust marketplaces, selling directly through your website is crucial for maintaining margins and gaining valuable data. We’ll share strategies to balance these channels effectively.

Want to interact with the data yourself?

It’s one thing to watch us reveal the trends, but what if you want to get in and dig into the data yourself? We’ve got an interactive tool that will allow you to engage with the data in real-time. You can parse the data and filter by age, country, household income, and gender. This tool will help you apply the insights from the webinar to your specific business needs. You can also ask specific questions to understand how to apply it to your use case. 

Watch the webinar now 

The 2024 Consumer Insights Report for Digital Commerce webinar is an invaluable resource for anyone looking to excel in the e-commerce space. You’ll walk away with a deeper understanding of consumer behavior, enhanced personalization strategies, and innovative methods for collecting and leveraging first-party data. Don’t miss this chance to gain insights that will drive your business forward.