3 GTM principles to help emerging products gain traction
Early adopters embrace potential. Mainstream buyers demand clarity. The right GTM approach moves products into the mass market.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Xian Huang is a Senior Product Marketing Manager at AWS, driving core marketing for the data and AI portfolio. Her prior work spans fintech platforms to AI infrastructure, where she helped define new categories, accelerate adoption of emerging technologies, and shape how complex tech products are brought to market.
Early adopters embrace potential. Mainstream buyers demand clarity. The right GTM approach moves products into the mass market.
Xian Huang | Aug 12, 2025 at 8:38 am ET