Venkatraman Kannan

Venkatraman Kannan, author of "Leading MarTech with Excellence," is a seasoned leader in MarTech Operations with over two decades of experience in architecting strategic marketing initiatives for enterprise organizations. As the Co-Founder & CEO of Cosmic Pivot, a Center of Excellence for MarTech and Digital Marketing Operations, Venkatraman leads a team of experts in delivering technology-agnostic managed services in Web Experience, Digital Analytics, and Marketing Automation.

In his previous role as Global Senior Director at VMware, Venkatraman demonstrated exceptional expertise in building and running large-scale MarTech operational teams, delivering solutions that meet the needs of global marketing stakeholders. He has a proven track record of driving impactful results across organizations.

Venkatraman is known for his blend of innovation and strategic insight, focusing on the development of comprehensive MarTech roadmaps and data strategies. His achievements include establishing Centers of Excellence at both VMware and Oracle, advising C-level executives on optimizing MarTech for strategic gains, and ensuring teams consistently align with corporate goals to surpass revenue targets.

An esteemed alumnus of the Indian Institute of Management, Bangalore, and holding a BTech in Information Technology, Venkatraman's deep understanding and experience offer invaluable insights into leveraging MarTech strategies for business growth.